Category Archives: API

Record your 12s in TweetDeck (plus API news)

iain looking at us
@iaindodsworth peering lovingly at us via TweetDeck

Hey Everyone!  We don’t use our blog enough to deliver news so I’m going to take this opportunity to write a blog post to announce that you can now record your 12seconds posts using the best, most popular and completely superior Twitter client – TweetDeck.

It couldn’t be more simple.  Enter your 12seconds credentials after you hit the “12” button in the header of the application.  Not only will you be able to view all that great 12seconds content, you’ll also be able to record a new post from your webcam by hitting the record button on either the top or the bottom of the column.

It’s our singular goal to provide an application that makes both creating and watching short, pithy videos incredibly easy.  TweetDeck allows us to fulfill that goal by creating an environment whose purpose is to make more sense out of our increasingly busy socialmediasphere (I made up a word!).  In other words, those who use TweetDeck will love it even more and if you haven’t downloaded TweetDeck yet…you really should.

All versions of TweetDeck will be updated over the next week or two with this functionality built in, but if you want to play with it right now you have to download the latest version right from the TweetDeck site.  So go download it and let us know what you think!

The 12seconds authoring API

It’s time for us to release our authoring API for 12seconds.  This means that you can integrate recording 12seconds into your site the same way TweetDeck has done.  12seconds is great fun on our site but allowing others to embed the recording functionality has limitless potential.  Video commenting, video contests, video story collaborations, video music mashups!  Whatever you want to do with it, have at it!

If you want access to this API, you have to let us know so we can get you set up.  You’re going to need a parnter ID.   You can find more information about the authoring API as well as contact us to receive a partner ID here.

Alright, get out there and make some 12s!


Announcement: Here’s our API. Please come and play.

The last few weeks have been awesome for 12seconds.  We now have thousands of members making an insane amount of 12s everyday.  We’ve had fake earthquakes, stop animation, concerts, crunking and unappreciative children.  With all this action, who has time to go to the bathroom?

Nevertheless, we’ve carved out some time to do a little work, and today we are launching the first version of the 12seconds API.

We truly want to be the platform for video status and there’s no better way to do that then to allow other services to integrate 12seconds seamlessly.  If you think 12seconds can be the video platform for your service, we’re excited to work with you.   So please go play with our initial API and find a new way to extend, advance, change, modify, tweak, enhance, engage or otherwise adapt our service, we’d love it.

You can access our API here.  Be aware that this is the first version of the API, and we’re struggling hard to keep it in sync with our feature set while simultaneously planning for the future.  You can think of it as an alpha API.  We have much more coming.  While we’ve tried to anticipate how, when and why you might want to utilize 12seconds, we probably definitely haven’t thought of everything. So when the API changes, we’ll let you know so that you can keep in step with our growth and advancements.

Several friends, neighbors and partners have already accessed and used our API, and we’re pleased to share this announcement with them.

TweetDeck, a killer Adobe Air client for services like Twitter has used our API to follow 12seconds channels and play videos right in the client.  In fact, you don’t even have to be a registered 12seconds user to enjoy 12seconds on TweetDeck.  Just click any new 12seconds URL and it’ll play right in your client.  Awesome!

Blippr, the super-cool micro review site has integrated 12seconds into their product to allow users to record a 12second video review in tandem with (or instead of) a 160 character text review.  If your review requires a little more emotion or the usage of your thumbs (up or down), 12seconds and Blippr is a great combo!

Phreadz, an amazing site out of London, UK has integrated 12seconds into their video conversation service.  Need a conversation starter?  Import a 12second video directly into Phreadz and let the conversation begin!

Don’t forget to check out our API here [].  And if you want an invite to 12seconds we’re going to be opening up a bunch over the next week so click here and leave us your email.

Our partners have issued their own announcement’s, check them out as well:

Blippr’s post.

Phreadz’s post.

Tweetdeck’s post.

We’ve also seen some members of the press pick up the announcement.  Here are some of their posts:






ReadWriteWeb (say that 5 times fast)

Face Reviews

Programmable Web